To solidify then dismantle the lies and half truths I tell myself on each project. To break into manageable blobs the ideas. To let other people know about it because I'll need their help. To laugh at myself. To watch myself grow from amateur to mediocre dog and pony photographer. To get hired baby. To blur the lines between crappy photo blog, introspective high school live-journalish road musings, and application notes and schematics for audio concepts.